Orange County Product Managers August Mixer & Discussion featuring John Mansour of ZIGZAG Marketing

Strategic Product Marketing – The Missing Link in a Top-Down Product Management Culture

One of the biggest factors impeding the top-down influence of both product management and product marketing is a “product first” mentality that attempts to align many bottom-up product strategies to corporate goals but leaves a huge void between the two that manifests itself into countless #1 priorities that compete for resources.  Join a discussion on how strategic product marketing transcends all products and infuses a top-down market-driven mentality that aligns the product portfolio, marketing and sales to the same agenda.

Wednesday, August 18

6:00 to 8:30 PM

JT Schmid’s at The District in Tustin (Jamboree & Barranca)

Cost:  $15 - Early advance purchase online

          $20 - Late advance purchase online

          $25 - Cash at the door Online pre-registeration required to guarantee entrance.

We have reserved a private room for this meeting.

Drinks and appetizers will be provided.

John Mansour is a 20-year veteran in product marketing, product management, marketing and sales. As Managing Partner for ZIGZAG Marketing, John has worked with clients of all sizes in high technology, telecom, financial services, industrial manufacturing, business services and consumer products. Prior to ZIGZAG Marketing, John served in Director and Vice President roles responsible for worldwide marketing and product management for enterprise software companies including Symix Systems and Dun & Bradstreet Software as well as startup technology companies with names never to be mentioned. John has managed legacy products and launched a multitude of new products over the course of his career in large, medium and small companies.